Stunt advertising, a subset of experiential advertising, is a disruptive and unconventional method that goals to generate most affect and buzz for a model or product by means of extraordinary and infrequently outrageous ways. Not like conventional advertising strategies that depend on typical channels and messaging, stunt advertising includes creating distinctive, attention-grabbing experiences which are designed to make an enduring impression on customers.
The advantages of stunt advertising are quite a few. It could assist manufacturers minimize by means of the litter and attain new audiences, generate earned media and social media buzz, create a powerful emotional reference to customers, and drive gross sales. Some notable examples of profitable stunt advertising campaigns embody Pink Bull’s Stratos leap, T-Cellular’s “Flash Mob” dance, and Burger King’s “Subservient Rooster” web site.
